Why We Care

Global seafood production relies on inefficient and unsustainable systems. Fish farms are often located thousands of kilometers away from consumers, leading to significant environmental and economic challenges:

• High Carbon Emissions – Transporting seafood across continents adds to global greenhouse gas emissions.

• Loss of Freshness – Fish can spend weeks or months in cold storage or transit before reaching consumers.

• Harmful Practices – Many overseas farms use antibiotics beyond the regulations of consuming nations, raising food safety concerns.

• Strain on Water Resources & Ecosystems – Large-scale aquaculture depletes local water supplies, contributes to species decline, and in some cases, drives deforestation.

• Limited Consumer Choice – Most available seafood is frozen, leaving customers with few fresh, locally sourced options.